Prof. K J George

Associate Professor

Area: Marketing

Prof K J George is an Associate Professor in the area of Marketing. His PhD thesis (Submitted) is from ITM Raipur. The thesis on Scale Development- Customer Intention to Complain with regards to Online Retail. He has extensive hands-on sales and leadership experience in industry and academia with a track record of achieving results in all environments amidst stiff competition. He is passionate about the need for strategic thinking and operational excellence. He has 15 years of experience in the area of Retail, for the last 12 years, he has been working with B-Schools and Universities. His core KRAs have been teaching, placements, admissions and executive education.

Teaching interest:

  • Retail Management, Marketing Management, Rural Marketing, Integrated Marketing Communication, Consumer behaviour.

Research interest:

  • Customer Intention to Complain, Store Atmospherics