Program Overview

AACSB Accredited and globally ranked Jagdish Sheth School of Management (JAGSoM) has launched The Right Brain MBA, the only MBA designed for new age professional roles that require creativity, innovation, design thinking and imagination.

Organizations are getting more organized, digitized, and differentiation is becoming as difficult as pinning a medal on a shadow. There is a growing need for professionals in managerial roles who can leap headfirst into a problem rather than spend time, effort, money in ruminating, researching and treading the beaten path – the future needs managers who move quickly beyond analytical thinking and are courageous and confident enough to act in unprecedented manners to solve the problem. Think Steve Jobs, think Musk, think Branson. These are living examples of business leaders who are strong right brain thinkers, too!

Unique Specializations

Music & Entertainment Management
Design Management

Other Majors: Marketing, Finance, Digital Business & Analytics and HRM

According to the World Economic Forum's Report on Top 10 skills required for 2025, "Analytical thinking and innovation" tops the list; "Creativity, Originality and Initiative" is 5th in the list, and "Reasoning, Problem-solving and Ideation" is at #10.

In other words, 3 out of Top 10 Skills that will determine a student's employability and success as a Business Manager starting 2025, revolve around creativity and innovative problem-solving. QED.

Why this program?

The world has shifted from the Industrial Age to the Knowledge Age and is now moving towards the Conceptual Age. Creativity, empathy, symphony ,and play have become essential in this new era.

What is Unique?

The program will groom professionals to be right-brain thinkers and doers, by bringing in sensorial elements such as design, storytelling, empathy, symphony, play and meaning.

What is the Scope?

New Age companies aiming for diversity and non-linear thinking will find graduates of this program the right fit to bring in the desired balance specially in emerging industries like Media, OTT, Design, Content, Marcom and Entertainment.

JAGSoM Right Brain MBA: Key differentiators

So, what are the differentiators of this new program? Here are the key differentiators and USPs.

  • Program offered at VIJAYBHOOMI University near Mumbai, the commercial capital of the country.
  • Offered by JAGSOM, one of the Top AACSB accredited and globally Ranked B-schools in India.
  • Industry developed curriculum with Immersions and Internships for managerial roles in new age innovative and creative Industries.
  • The program is delivered by creative domain specialist faculty, with multi-decade experience in innovative problem solutions for commercial clients.
  • Major/Specialization offered in ‘Music & Entertainment’ offered in collaboration with True School of Music.
  • Major/Specialization offered in ‘Design Management” with a focus on Communication Design in collaboration with Vijaybhoomi School of Design.
  • Liberal Professional Curriculum offering flexibility and opportunities for Self-Discovery & Personality Development.
  • JAGSoM’s 25- year legacy of delivering good placements.

Industry developed curriculum with Immersions and Internships

The curriculum and learning outcomes are based on inputs by experts and are tailored to go beyond the standard MBA. The coursework is augmented through ‘Learning by Solving’ with long-duration Industry Internship and live industry projects, in partnership with companies from the creative domains. The pedagogy is focused on ‘Experiential Learning’.

Liberal Professional Curriculum offering flexibility and opportunities for Self-Discovery & Personality Development

Instead of a one-size-fits-all approach, the curriculum facilitates the process of ‘self-discovery’ - encouraging ‘exploration’ and ‘experimentation’. A student should be able to customize his or her learning pathways depending on their individual style, pace and learning orientation.

Placement Focus: Over and above placement with well-established corporates, the Right Brain MBA qualification biases students to find happiness in unicorn enterprises, and establishments known for path-breaking approaches to doing business and thriving on the edge.

These include the Indian Media and Entertainment (M&E) industry, a sunrise sector for the economy. According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (~ US$ 18 billion) in 2020 and is estimated at Rs. 1.79 trillion (~ US$ 24 billion) in 2021. Further, it is projected to grow to Rs. 2.23 trillion (~ US$ 29 billion) by 2023, due to acceleration of digital adoption among users across geographies. The industry is projected to increase at a CAGR of 17% between 2020 and 2023. Within the M&E sector, Animation, Visual Effects, Gaming and Comic (AVGC) sector is growing at a rate of ~29%, while the audiovisual sector and services is rising at the rate ~25%; is recognised as of one of the champion sectors by the Government of India.

The scope as you can envisage, is boundless, or as the cliche goes, “The sky used to be the limit!”

JAGSoM ’s 26-year legacy of delivering good placements available for Right Brain MBA Program as well

JAGSoM has a strong record of MBA/PGDM placements. It is confident of continuing its record of accomplishment for MBA Placements as well. JAGSoM conducted its PGDM Placement 2021 in January 2021 itself, many months before the end of the academic year. On achieving 100% Final Placement, Dr. Atish Chattopadhyay, Director JAGSoM said, “We are happy to have successfully completed the campus placements, securing 100% placements for JAGSoM graduating batch of May 2021 so early.”

A quick recap: JAGSoM Bangalore MBA/PGDM Placement 2021 Highlights

  • Average Salary in Placement 2021 goes up to Rs.10.21 LPA
  • The highest Salary stood at Rs.16 LPA
  • 70 Recruiters participated in Placement 2020
  • Top Recruiters include Oracle, Dell, HDFC, KPMG, ANZ amongst others

Admission Process

Admission process for this new program is open. Here are key details:

  • Step 1: VU-SAT
  • Step 2: CREATIVE PROFOLIO SUBMISSION
  • Step 3: PERSONAL INTERVIEW

Learn at the State-of-the-Art Campus

VIJAYBHOOMI University Campus near Mumbai is located in the lap of Mother Nature surrounded by the Sahyadri ranges. It is an environment that stimulates creative thinking and ideation, the design of this university mirrors the philosophy of the university itself. It has state of art sporting facilities like trekking, swimming, squash, gym, tennis, basketball, badminton, football, cricket and shooting range. It also has experiential laboratories like the Music room, design lab, moot court.

Students will also benefit from JAGSoM ’s unique practice initiatives such as:

Personality Enhancement Program: A life-skill and lifestyle-oriented program, this course addresses issues of wellness and essential skills like communication, negotiation, cross-cultural orientation to groom a holistic individual.

Design Thinking and Innovation Incubation: This program empowers the participants to develop an entrepreneurial mindset and enables them to tackle business problems & challenges through creativity and innovation.

Social Immersion Program: Students undertake immersion with NGOs in rural areas. Students learn to design solutions for social problems through a Techno-Economic Viability (TEV) study, thereby enabling sustainable, socially positive, and measurable impact on UN SDGs.

Industry Internship Program: Designed for providing an opportunity to the students to apply their learnings in a real life work environment

Effective Execution: Providing an opportunity to students to own and work in small committees on issues that will help develop their own alma mater.

So, if you’d like to belong to the elite Right Brain MBA program, waste no time. Applications are now open and the Last Date to Apply is August 30, 2021.

  • Last Date to Apply: August 30, 2021
  • Fees: Rs 12,00,000 p.a.

Dr. Atish Chattopadhyay
Director JAGSoM

"As the world shifted from industrial age to knowledge age and now moves towards conceptual age; creativity, empathy, symphony, play and imagination has become essential in the new era. Mainstream MBA programs not only admit but also groom their graduates for skills of logic, analysis, and focus. This unique program will groom professionals who would complement the left-brain professionals, by bringing in sensory elements like design, storytelling, empathy, symphony, play and meaning. New age companies aiming for diversity and non-linear thinking will find graduates of this program the right fit to bring in the desired balance."