Dr. Parvathi Jayaprakash

Assistant Professor

Area: Digital Business

Dr. Parvathi was associated with Tata Consultancy Services for close to three years, prior to joining IFIM as an Assistant Professor. She has an avid interest in management research with an inclination to work in technology-driven business transformation to develop technology solutions and value-adding propositions in today’s competitive market place. Her research proposals on the use of ICT as a solution for social issues have secured awards from Wipro in their sustainability ideas initiatives for three consecutive years.

She is credited with authoring two journal papers, three articles in conference proceedings, four working papers and two book chapters with papers presented in nine international conferences and ten national conferences. Her research work has received appreciations from eminent scholars in renowned organizations of the Information Systems research field such as Association of IS, Ministry of Electronics and Information Technology (MeitY), Institute of Electrical and Electronics Engineers (IEEE), Association of Indian Management Schools, University of Nottingham and IIMs, etc.

Her current research interest includes new age business models and digital transformation.

Educational Qualification:

  • Ph.D., Management Information Systems, Indian Institute of Management, Kozhikode (IIMK), Kerala, India
  • B.E, Telecommunication, BNM Institute of Technology, Bangalore, Karnataka