Prof. Ratan Kumar

Assistant Professor, Program Chair – BBA

Area: Marketing

Prof. Ratan Kumar is Assistant Professor in the Marketing area, and Program Chair for BBA program. His doctoral research at MDI Gurgaon is focused on ‘Social media Usage by B2B Salespersons and its impact on Their Sales Performance’. He has qualified National Eligibility Test (NET) by UGC. Before coming to academics, he has worked for eight years in the industry, in marketing and sales roles in the pharmaceutical and tourism sector. He has presented his research work in top international and national conferences, including at the American Marketing Association (AMA) Summer conference 2018 in Boston, USA.  

Teaching and Research interests :

  • Personal Branding (Online and Offline)
  • Social Media Marketing
  • Social Selling
  • B2B Marketing
  • Marketing – Sales Interface
  • Digital Marketing
  • Sales and Distribution Management
  • Service Marketing

Educational Qualification:

  • FPM (Pursuing), Management Development Institute (MDI) Gurgaon
  • MBA (Marketing) – University School of Management, Kurukshetra University
  • B.Sc. (Medical) – Kurukshetra University

Recent Publications:

  • Kumar, R., Sharma, S., Tripathi, S. S.(2019). Air France: The Load Factor Puzzle in Business Class. Ivey ID 9B19A032 HBS Product #:W19367-PDF-ENG